Photo Credit: Jendi Coursey

December 20, 2016 / 1 COMMENT(S)

Time for a Little Holiday Reflection

This holiday season, I’m throwing out a challenge: take a moment to reflect on the people who have positively influenced you this year and write a quick note to thank them. It can be an email or, if you’re old school, a hand-written card. Your note doesn’t have to be long, but it should be specific and heartfelt. […]

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December 12, 2016 / 0 COMMENT(S)

Promoting Others Can Promote You

As you think about your marketing and promotion for the coming year, consider who else serves your clients. I’m not talking about your direct competitors, but rather organizations or individuals who provide a related or complementary product or service. If you are aware of a something that you genuinely believe would benefit your clients, why not publicly promote […]

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December 05, 2016 / 0 COMMENT(S)

Create a Social Media Content Calendar

As you contemplate goals for next year, why not create a whole year’s worth of social media content at the same time? This will actually save you time and likely result in better posts. Rather than trying to come up with brilliant social media posts when you’re too busy or too tired, you can create a […]

Photo Credit: Toa Heftiba

November 27, 2016 / 7 COMMENT(S)

How to Respond When the Media Gets It Wrong

Most journalists pride themselves on checking their facts and informing the public about all manner of information. However, mistakes happen and in the world of digital media, the old proverb holds truer than ever: a lie can travel half way around the world while the truth is still getting its pants on. So what can you do? […]

Photo Credit: Andrew Welch

November 19, 2016 / 0 COMMENT(S)

The All-Important Elevator Speech

How many times has someone asked you to describe what you do, what you’re promoting, or what you believe in, and you fumble the opportunity? If you aren’t prepared to answer, it’s easy to fail. What people are often asking (without asking) is “What’s the IMPACT of what you do, what you’re promoting, or what you […]

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November 14, 2016 / 0 COMMENT(S)

Intent v. Impact: Is What You’re Saying What They’re Hearing?

Communicating effectively requires paying attention to the intent of a message as well as its impact. In their book, Be Quiet Be Heard: The Paradox of Persuasion, husband and wife authors Drs. Peter and Susan Glaser beautifully illustrate the difference between a message’s content (the facts) and its interpretation (the meaning). Whether you’re communicating in the board room, the classroom, or […]

Photo Credit: Ethan Sykes

November 12, 2016 / 0 COMMENT(S)

Dealing with Bullies in the Workplace

When we graduated from high school, many of us hoped we were leaving behind the petty, annoying behaviors that made adolescence so unpleasant at times. So what do you do when you arrive at work to find the classic bully who tormented peers as a teen has been added to the management team at your company? […]

Photo Credit: Amador Loureiro

November 08, 2016 / 0 COMMENT(S)

Free Press Release Template – Learn to Write a Professional Press Release

Here are instructions on how to write a press release in the form of a press release. FOR IMMEDIATE RELEASE Date CONTACT: Name, Title (707) 462-1954 e-mail Headline – First Opportunity to Pull the Reader In Subhead – A little more enticing information City, ST – Start with the “lede” (the first sentence). The lede […]

Photo Credit: Annie Spratt

October 31, 2016 / 0 COMMENT(S)

3 Rules for Effective Messaging

1. Stop while you’re ahead Do you want people to remember what you tell them? Then don’t tell them too much. We live in a society with a very short attention span. As you develop key messages, choose your top three points and save the rest for your white paper or e-book. Seriously, how many points could […]

Photo Credit: Rj Esquivias

September 15, 2016 / 0 COMMENT(S)

10 Tips for Talking to the News Media

Get clear on your talking points; then talk to journalists. Before anyone from your organization speaks with a journalist, be sure you know exactly what you want to say. Don’t let anyone pressure you into talking before you’re ready. It is perfectly allowable to ask a journalist when their deadline is, and offer to call […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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