The professional maintenance of a favorable public image by a company or other organization.
Branding, Tone & Voice
Branding is so much more than a logo.
We work with you to dig into the elements that make your organization unique and wonderful. Then we translate that wonderfulness into words and, with our graphic designer, a visual identity. It all works together to create a brand that reflects you and connects you to your most valuable audiences.
Effective branding builds trust. Each time you deliver on your brand promise, you earn more trust. That trust eventually develops into brand loyalty.
Strategy & Messaging
One of the biggest mistakes we see in companies big and small is a lack of clarity and specificity around their communication goals and messaging. We work with clients to align strategic initiatives with internal and external messaging and public relations. Said another way, we help assure the left is talking to the right.
Think of your communication plan like a pyramid. At the top are your mission, vision and values. Next, you have strategic initiatives. Now comes the communication plan, tying everything back to those essential pieces.
With a good communication plan, all your employees understand their contributions to the organization’s overall success, and every customer or client understands what to expect from you and how you can help them. A good communication plan considers internal and external audiences, making sure your messages align and your audiences are engaged.
Websites do three things:
1. They can introduce your organization to someone.
2. They can confirm (or ruin) someone’s impression.
3. They can be a repository for information, which in some cases helps you adhere to regulatory requirements (think Brown Act).
Sometimes more importantly, the process of creating the website allows you to get really clear on your messaging and offerings. We work with talented designers and programmers to create beautiful, effective sites. We generally work in WordPress and Squarespace and can assist with updates, redesigns, or new beginnings. We offer design guidance, content creation, and copywriting to create a website that allows your unique talents to shine.
Social Media Strategy
Social media is an essential component of any business or brand.
Make the most of your social media presence by targeting the right audience, keeping them engaged, and converting them into clients and customers.
We help you to communicate effectively with your audience through:
- Website copywriting
- Blog posts and articles
- Whitepapers, guides, and reports
- Press releases
- Brochures, flyers, and letters
- Everything else
If it involves words, we do it. Get in touch to discuss your copy requirements.