The imparting or exchanging of information or news regarding a time of intense difficulty, trouble, or danger.
Luck favors the prepared.
Almost every business must deal with a public relations crisis at some point, whether it’s a data breach, an unscrupulous employee, a problem with the product or service, or a miscommunication. For almost every business, you can predict the types of crises you’ll face, so you might as well prepare now, while you’re thinking calmly and no reporters are calling.
Strategy & Messaging
Never is it more important than during a crisis to have a cohesive strategy and clear messaging. Among other things, we help clients assess the situation, define the stakeholders, brainstorm possible scenarios, identify the spokesperson, and craft clear talking points.
Before anyone from your organization speaks with a reporter, be sure they know how to handle themselves. We can teach your leadership and/or communications team how to develop talking points, stay on message, and pivot from difficult or misleading questions.
Mistakes happen and in the world of digital media, the old proverb holds truer than ever: a lie can travel half way around the world while the truth is still getting its pants on.
When a damaging story, especially a false one, gets out, effective crisis communication is essential–inside the organization and out. We help clients figure out the extent of the damage and then address it using a variety of communication tools.