BLOG

  • Lead With Your Values

    Last month, I wrote a guest blog for videographer extraordinaire Amy DeLouise about leading with your values. The gist of the blog was to remind organizational leaders that consumers are looking for values-aligned companies
  • Are We Examining Our Own Truths?

    The events of the past week have unsettled many Americans, including me. Never in my life did I expect to see people who consider themselves patriots storming the U.S. Capitol. It's perhaps the starkest example of how very divided we've become.
  • Use the Pandemic to Reset

    For some, the pandemic has been personally and/or professionally devastating, and to them, I offer my deepest condolences. For the rest of us, it has been a disruption, and disruptions can help us recognize patterns and behaviors that aren't serving us anymore.
  • Be Real. Connect to Emotion.

    When it comes to communication, it is important to provide some technical details in certain situations, but when we focus on how we want people to feel, it helps us craft communication that uses the most powerful and persuasive force on the planet: human emotion.
  • Being Heard Amid the Covid-19 Noise

    Since the Covid-19 shelter-in-place orders went into effect, organizations have been forced to respond quickly to stress-inducing and constantly changing information. Some are succeeding brilliantly; others are failing miserably. Here are some tips to keep your audiences engaged and informed during this unusual time.
  • 2019 Impact Report

    In 2019, we continued to align our business practices with B Corp ideals, not only codifying the socially and environmentally responsible work we were doing in our company policies, but seeking additional ways to improve our organization.