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December 23, 2019 / 0 COMMENT(S)

Happy Holidays!

Looking for a last-minute gift-giving opportunity? We’re here to help! If you’d like to purchase a desk calendar featuring beautiful Mendocino County images for that special person on your list, send an email to We will donate the entire $20 cost of the calendar to one of these local charities: 1. Cancer Resource Centers of Mendocino […]

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November 25, 2019 / 0 COMMENT(S)

Consider Another Perspective

Years ago, I pitched an idea for a hospital marketing campaign to my boss and he rejected it immediately. He said it “didn’t resonate.” I was frustrated because I had done a fair amount of research and worked with a creative team to design unconventional messages that were amusing and engaging while still respecting the […]

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October 23, 2019 / 0 COMMENT(S)

Overcoming Our Negativity Bias

The reason negativity exists in the workplace is because humans work there. Tens of thousands of years of evolution haven’t caught up with the comparatively short time we’ve been dealing with annoyances in the workplace as opposed to threats that could kill us. Luckily, our brains are malleable. We can create new neural pathways so […]

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September 26, 2019 / 0 COMMENT(S)

Knowing Your Audience

This is an excerpt from a guest lecture I gave to budding filmmakers and storytellers in Kirk Fuller’s Introduction to Video Production class at Mendocino College on September 21, 2019. When we are born, we are all fitted with an invisible pair of glasses. As babies, there is no glass in the frames, but almost […]

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August 26, 2019 / 0 COMMENT(S)

Letting Your Inner Control Freak Rest

Many of us prefer to complete projects on our own rather than accepting help from others or delegating part of the work, even if it means sleepless nights or sacrificing personal time. We may be tired and sometimes resentful of the time it takes to get the job done right, but we are damn sure […]

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July 30, 2019 / 0 COMMENT(S)

When E.F. Hutton Talks, People Listen — How to Build a Solid Reputation

Years ago, there was an advertising campaign by the brokerage firm E.F. Hutton. It went like this. Two guys were discussing their stock portfolios. One would say, “My broker says this is a good buy.” And the other would say, “Well, my broker is E.F. Hutton, and E.F. Hutton says…” At this point, the camera […]

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June 25, 2019 / 0 COMMENT(S)

Why “Compromise” Isn’t a Dirty Word

As politicians reach for the outer edges of their respective parties, the ones who compromise are being labeled as sell-outs rather than pragmatists, leaving those of us in the political center without much hope for reasonable leadership. And it isn’t just in politics, the art of compromise seems to be disappearing in boardrooms, town halls, […]

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May 30, 2019 / 0 COMMENT(S)

Get Your Press Release Published

Every week, I read a magazine called The Week. It’s a fairly balanced summary of the week’s news. I read it in order of my favorite sections: Good Week/Bad Week, It Must Be True I Read It In the Tabloids, It Wasn’t All Bad, and of course, the summary of American and international news and […]

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April 16, 2019 / 0 COMMENT(S)

Hire a Freelance Writer to Help You Strut Your Stuff: Community Benefit Reports

If your organization is a non-profit or a B-Corp, then every year or so you need to write a report that demonstrates how you’ve contributed to making the world a better place. Hiring a freelance writer to write this report can benefit you in two ways. First, you get an objective outsider who can write […]

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March 29, 2019 / 0 COMMENT(S)

Designing Reports So People Want To Read Them

In this era of sound bites and social media posts, people aren’t used to slogging through long reports. Unfortunately, information doesn’t always fit in a tweet. If you must present a multi-page report, help your audience by using the following elements: Table of contents (for reports longer than 10 pages long) Executive summary (for reports […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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