Photo Credit: Costco

June 04, 2018 / 0 COMMENT(S)

How Costco Won Me Over

I live in a small, rural town in Northern California that’s been waiting for Costco to come for about ten years, and now it’s finally happening! Costco opens July 19, 2018. Some people have waited for Costco with barely contained excitement at the prospect of new jobs and enhance shopping possibilities, while others have anticipated Costco’s […]

Photo Credit: rawpixel.com

May 29, 2018 / 0 COMMENT(S)

Figure Out What Differentiates You

When someone asks you what makes you unique, do you suddenly feel like the least interesting person in the world, like there’s absolutely nothing that differentiates you from hundreds, thousands, maybe millions of others? If so, you’re not alone. While we can often see what makes our friends, co-workers, and even competitors unique, it can […]

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April 17, 2018 / 0 COMMENT(S)

Writing Clearly Requires Thinking Clearly

Whether you’re responsible for communicating with colleagues in your organization, stakeholders who share your interests, or members of the public, chances are you often communicate via the written word, using email, reports, white papers, press releases, advertising copy and even text messages to share your ideas. The key to good writing is to pare away unnecessary […]

Photo Credit: Jendi Coursey

March 28, 2018 / 0 COMMENT(S)

Taking a Stand

As an organization or individual professional, when should you take a public political stand? What are the risks and benefits? Who will you alienate or support by your statements? If you haven’t done clear branding work, these questions will be tough to answer. Branding is not simply developing a logo. (That’s just an outcome.) Branding […]

Photo Credit: rawpixel.com

March 14, 2018 / 0 COMMENT(S)

The Art of Interviewing Others

If you need to interview someone for a blog post, news story, book research, or another professional endeavor, here are some helpful tips. GET CLARITY ON YOUR GOALS To save time and get the most out of your interview, be sure you understand exactly what you hope to accomplish with each interview. Do Your Homework  […]

Photo Credit: Australia's Anna Meares celebrates after her track cycling women's sprint finals at the Velodrome during the London 2012 Olympic Games August 7, 2012. Meares won the gold medal. REUTERS/Stefano Rellandin

February 20, 2018 / 0 COMMENT(S)

You Don’t Have to Quit Your Day Job

This blog post is a little outside my usual subject matter, but I wanted to share some thoughts to inspire you to go after what you really want. Lately, I’ve been running into smart, talented people who feel stuck in jobs they hate, and this makes me sad. I know it’s hard to change careers. […]

Photo Credit: Thomas Charters

January 23, 2018 / 1 COMMENT(S)

Paying Attention to the News

In public relations, it’s important to pay attention to the news as it pertains to your business. Although you don’t need to respond to the majority of news stories, when a topic gets hot, it’s worth asking yourself, “Should my organization take a position on this? Do we have policies that protect us from being swept […]

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January 09, 2018 / 0 COMMENT(S)

The Art and Science of Survey Writing

When I ask clients about the tools and methods they use to communicate, they typically share all the ways they broadcast their messages, forgetting that communication should go two ways. When I ask about the tools they use to listen, gather feedback, or measure opinions, I am sometimes met with blank stares. Ideally, communication is […]

Photo Credit: Joanna Kosinska

November 28, 2017 / 0 COMMENT(S)

How to Thank Your Clients So They Keep Coming Back

Sometimes we miss the easy things. In our mad dash to find new customers, we forget to appreciate the ones we have. When I’m working with new clients who want to grow their businesses, one of the first exercises I do is to make concentric circles of all the people they should communicate with on […]

Photo Credit: Courtney Hedger

November 14, 2017 / 1 COMMENT(S)

The Magical Power of Thank You Notes in the Workplace

What if you could spend just ten minutes a day on an activity that was guaranteed to lift your mood, as well as improve the mood, productivity, and loyalty of those you work with? Probably worth it, right? When I was the communications director at a hospital, the hospital had a contract with the Studer […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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