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February 19, 2019 / 0 COMMENT(S)

Try to Avoid Dumb “S.M.A.R.T.” Goals

Without goals, you have no way to answer the all-important question, “Are we there yet?” Goals help employees coordinate their efforts, so everyone is rowing in the same direction. Goals help team members understand how they fit into an organization’s overall purpose, fostering a sense of belonging and meaning at work. Goals also provide a […]

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January 24, 2019 / 0 COMMENT(S)

Don’t Let Emotion Hijack Your Argument

Disagreements are unavoidable, but if you keep an eye on the prize, stuff a sock in your ego, and help your rational brain overcome your emotional brain, it’s amazing how often you can get what you want.

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November 27, 2018 / 0 COMMENT(S)

The Importance of Bringing Your Values to Work

I’ve been thinking a lot about how organizations can make it easier for employees (and potential employees) to know whether their values align with company values. B Corps: A Force for Good I’m working on a project for B Lab, an organization that provides a rigorous certification process for companies that want to become part […]

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October 30, 2018 / 0 COMMENT(S)

Why Websites are Important, Even if No One Sees Them

It would be great if we could personally meet with each and every prospective client and share all the reasons they should choose our product or service, but unless you have really limited ambitions (e.g., your entire target audience consists of your three best friends), that’s not too practical. So, you need a way to communicate […]

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September 18, 2018 / 0 COMMENT(S)

Getting Everyone On Board

How many times has a new initiative born in the executive office fizzled once it hit the ground because employees couldn’t get behind it? Sadly, this is pretty darn common. Each person is motivated by different concerns and values, and if a company doesn’t take the time to build consensus within its ranks, new initiatives can […]

Photo Credit: Kendyl Saxby | Photo of Ross Liberty & Jendi Coursey

August 09, 2018 / 0 COMMENT(S)

PR is Not a Dirty Word

I recently hired a full-time project manager, Kendyl, and it’s been interesting to see the reaction of her friends as she tells them she works for a small public relations firm. Some nod noncommittally, not really sure what a PR firm does. Others recoil a bit, as though Kendyl has just contracted a mildly contagious […]

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June 04, 2018 / 0 COMMENT(S)

How Costco Won Me Over

I live in a small, rural town in Northern California that’s been waiting for Costco to come for about ten years, and now it’s finally happening! Costco opens July 19, 2018. Some people have waited for Costco with barely contained excitement at the prospect of new jobs and enhance shopping possibilities, while others have anticipated Costco’s […]

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May 29, 2018 / 0 COMMENT(S)

Figure Out What Differentiates You

When someone asks you what makes you unique, do you suddenly feel like the least interesting person in the world, like there’s absolutely nothing that differentiates you from hundreds, thousands, maybe millions of others? If so, you’re not alone. While we can often see what makes our friends, co-workers, and even competitors unique, it can […]

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April 17, 2018 / 0 COMMENT(S)

Writing Clearly Requires Thinking Clearly

Whether you’re responsible for communicating with colleagues in your organization, stakeholders who share your interests, or members of the public, chances are you often communicate via the written word, using email, reports, white papers, press releases, advertising copy and even text messages to share your ideas. The key to good writing is to pare away unnecessary […]

Photo Credit: Jendi Coursey

March 28, 2018 / 0 COMMENT(S)

Taking a Stand

As an organization or individual professional, when should you take a public political stand? What are the risks and benefits? Who will you alienate or support by your statements? If you haven’t done clear branding work, these questions will be tough to answer. Branding is not simply developing a logo. (That’s just an outcome.) Branding […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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