Photo Credit: Lum3n

October 30, 2017 / 1 COMMENT(S)

Commit to Something–Change Will Follow

Many of us are fascinated by stories of people who came back from terrible injuries to accomplish incredible physical feats or who lost more than 100 pounds and kept the weight off. How do they do that?! During the month of October, I’ve focused on the theme of transformation, looking at how sustainable change takes […]

Photo Credit: Andy Beales

October 10, 2017 / 0 COMMENT(S)

Want to Make Real Progress? Build on Your Strengths.

Many successful people continually strive to improve. They ask themselves (and others), “What can I do better? How can I get stronger? What’s the best way to out-perform my opponents? How can I achieve more?” These are useful questions to be sure, but too often the answers focus on improving weaknesses rather than capitalizing on […]

Photo Credit: Katarzyna Kos

September 26, 2017 / 2 COMMENT(S)

Want a Few More Hours in the Day?

How many times have you thought, “If only I had a few more hours in the day, I could get all this work done.”? I hear you. As I think about all the competing responsibilities vying for my time and attention, I have a hard time figuring out how to fit it all in. So, […]

Photo Credit: Jeff Sheldon

September 18, 2017 / 0 COMMENT(S)

Forming Habits to Achieve Your Goals

As the weather turns colder and students return to school, many people welcome the familiarity of routine after the comparative chaos of summer. This got me thinking about the value of routines and of forming habits that help us achieve our goals. Big goals can seem daunting, but if we can get into habits that help […]

Photo Credit: Igor Ovsyannykov

September 05, 2017 / 0 COMMENT(S)

Five Tips on Formality in Business Communication

In decades past, polite society was full of rules about how to behave. While many of us are happy to say, “Good riddance!” to the stilted formality that once permeated people’s daily lives, the lack of clarity around etiquette these days can leave us wondering just how formal we should be, especially in unfamiliar business settings. At […]

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August 18, 2017 / 1 COMMENT(S)

Keep Advertising Copy Short and Focus on Solving Problems

Advertising copy must be compelling enough to inspire people to act, but not so annoying that it turns them off. It’s a delicate balance. (In case you’re unfamiliar with the term “copy,” it refers to the main text of an advertisement.) The first rule of advertising is to make sure you know who you’re trying […]

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August 07, 2017 / 0 COMMENT(S)

Why Won’t They Publish My Press Release?!

When you spend time to write a press release, it’s really frustrating when it doesn’t get published. Here are common reasons press releases don’t get published. The press release isn’t timely. It isn’t significant. It isn’t relevant to the readers (geographically or via some affiliation). There’s no one famous or prominent involved. There’s no appeal […]

Photo Credit: Kari Shea

July 21, 2017 / 0 COMMENT(S)

Do You Go Directly to the Source or Find Influencers?

As you think about how to reach your target audience (the people for whom your product or service is designed), you must decide whether you should create a marketing strategy that reaches out to them directly or whether you would be better off influencing the influencers. Let’s say you are a health food store. You believe that […]

Photo Credit: Aaron Burden


5 Writing Tips Everyone Should Know

Even though most of us sat through countless hours of English instruction, we don’t feel confident in our writing. Why is that, and how can we fix it? English is a tough language to master. It seems to break the rules as often as it follows them, and if you don’t reinforce those rules constantly, they can […]

Photo Credit: Nik MacMillan


Don’t Panic! Plan Your Crisis Communication Before the Crisis Hits

Almost every business must deal with a public relations crisis at some point, whether it’s a data breach, an unscrupulous employee, a problem with the product or service, or a miscommunication. For almost every business, you can usually predict the types of crises you’ll face, so you might as well prepare now. Let’s imagine you work in […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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