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April 26, 2017 / 0 COMMENT(S)

Who Are You Actually Talking To?

Whether you call them key stakeholders, ideal clients, or your target audience, you need to be clear about who you’re trying to reach. We all know that you can’t please everyone, so “everyone” should not be your target audience. Who are you best suited to help? Why? How? If you have clear answers to those messages, […]

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April 18, 2017 / 1 COMMENT(S)

Consistency Builds Trust

Public relations is about building a relationship with your public, and relationships are built on trust. What builds trust? Consistency. As you consider how to promote your product or service, think about what your work means to your clients. If you’re a banker, people want you to be extremely reliable. If you represent a fashion brand, they […]

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April 13, 2017 / 0 COMMENT(S)

The Business Bio: Introduce Yourself So People Notice

Making a good first impression in a relationship-based business can mean the difference between getting a new account or not. Your bio serves as an online interview, so it’s worth spending a little time to get it right. Tips for Writing a Good Bio It’s pretty easy to write a boring bio that turns people […]

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April 04, 2017 / 0 COMMENT(S)

How To Share Your Press Release

So you’ve written a press release. Now what? Press releases don’t do you any good unless you share them with all sorts of people. Before you send the press release anywhere, make sure you’ve written it well and had someone proof read it for you. Once it’s compellingly written and error free, it’s ready to publish. Time to share […]

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March 20, 2017 / 0 COMMENT(S)

Annual Reports — Keep the Content Readable

Annual reports come in many shapes and sizes, from formal reports with dozens of pages to friendly updates designed with brochure-like brevity. Of course, it’s best if you communicate more than once a year, but by publishing an annual report, you can be sure to share the highlights of your accomplishments with stakeholders and potential clients at least once […]

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March 02, 2017 / 0 COMMENT(S)

Exaggeration Weakens Your Argument, Unless You Exaggerate With Gusto

When we feel strongly about something or we’re deeply invested in getting someone’s attention, many of us fall into the exaggeration trap: we overstate our case. We use absolutes like “always” or “never.” We reach for superlatives like “best” or “worst.” When we do this, we weaken our argument. For discerning listeners, these melodramatic words are like neon […]

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February 13, 2017 / 0 COMMENT(S)

Delicate Communication is Best Done in Person

In this busy world, many of us depend on emails, texts, social media posts, and other electronic communication to share our views and communicate with clients, colleagues, and employees. The written word is a powerful communication tool, but sometimes a face-to-face conversation is a far better choice. If you need to discuss emotionally charged information, […]

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February 01, 2017 / 1 COMMENT(S)

Establishing Thought Leadership During Political Unrest

When a new president is sworn in and immediately begins changing the country’s direction on health care, education, immigration, economics, and other issues that impact people’s day-to-day lives, leaders have an opportunity to establish themselves as thought leaders. You may have information that can help people make sense of it all, or at least put […]

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January 24, 2017 / 0 COMMENT(S)

Self-Promotion: How to Be Less Awkward

Isn’t it amazing how easy it is to promote services and products you believe in, and yet, feel completely awkward promoting your own work? The first thing to understand is that this is completely normal. The second thing to do is take action to overcome the awkwardness and promote yourself like a star. Before you […]

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January 19, 2017 / 0 COMMENT(S)

The Importance of Closing the Loop

When people ask for my help with communication, they often begin by asking how to broadcast their messages. Only after I ask whether they are interested in feedback from their stakeholders do they remember communication is supposed to be a two-way street. As you plan your communication, whether you’re launching a massive marketing campaign or sending an […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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