Photo Credit: Aaron Burden

July 21, 2017 / 1 COMMENT(S)

5 Writing Tips Everyone Should Know

Even though most of us sat through countless hours of English instruction, we don’t feel confident in our writing. Why is that, and how can we fix it? English is a tough language to master. It seems to break the rules as often as it follows them, and if you don’t reinforce those rules constantly, they can […]

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Don’t Panic! Plan Your Crisis Communication Before the Crisis Hits

Almost every business must deal with a public relations crisis at some point, whether it’s a data breach, an unscrupulous employee, a problem with the product or service, or a miscommunication. For almost every business, you can usually predict the types of crises you’ll face, so you might as well prepare now. Let’s imagine you work in […]

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July 13, 2017 / 0 COMMENT(S)

10 Tips for Effective Email Every Professional Should Know

Email is the most common form of business communication, so it can have a big impact on your productivity and your reputation. Well-written emails that are clear, concise, and compelling can keep projects moving and enhance your relationships. However, when emails include typos, struggle to get to the point, or strike the wrong tone, they […]

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July 10, 2017 / 0 COMMENT(S)

Do What You Love, and Let a Public Relations Professional Promote Your Reputation

As a small business owner, you may hope to be good at all aspects of your business. Even as you read this, you know you can’t be, but the idea of giving up control of any part of your business makes many of us feel dreadfully uncomfortable. One of the areas where business owners typically need help […]

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April 26, 2017 / 0 COMMENT(S)

Who Are You Actually Talking To?

Whether you call them key stakeholders, ideal clients, or your target audience, you need to be clear about who you’re trying to reach. We all know that you can’t please everyone, so “everyone” should not be your target audience. Who are you best suited to help? Why? How? If you have clear answers to those messages, […]

Photo Credit: Chad Madden

April 18, 2017 / 1 COMMENT(S)

Consistency Builds Trust

Public relations is about building a relationship with your public, and relationships are built on trust. What builds trust? Consistency. As you consider how to promote your product or service, think about what your work means to your clients. If you’re a banker, people want you to be extremely reliable. If you represent a fashion brand, they […]

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April 13, 2017 / 0 COMMENT(S)

The Business Bio: Introduce Yourself So People Notice

Making a good first impression in a relationship-based business can mean the difference between getting a new account or not. Your bio serves as an online interview, so it’s worth spending a little time to get it right. Tips for Writing a Good Bio It’s pretty easy to write a boring bio that turns people […]

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April 04, 2017 / 0 COMMENT(S)

How To Share Your Press Release

So you’ve written a press release. Now what? Press releases don’t do you any good unless you share them with all sorts of people. Before you send the press release anywhere, make sure you’ve written it well and had someone proof read it for you. Once it’s compellingly written and error free, it’s ready to publish. Time to share […]

Photo Credit: Štefan Štefančík

March 20, 2017 / 0 COMMENT(S)

Annual Reports — Keep the Content Readable

Annual reports come in many shapes and sizes, from formal reports with dozens of pages to friendly updates designed with brochure-like brevity. Of course, it’s best if you communicate more than once a year, but by publishing an annual report, you can be sure to share the highlights of your accomplishments with stakeholders and potential clients at least once […]

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March 02, 2017 / 0 COMMENT(S)

Exaggeration Weakens Your Argument, Unless You Exaggerate With Gusto

When we feel strongly about something or we’re deeply invested in getting someone’s attention, many of us fall into the exaggeration trap: we overstate our case. We use absolutes like “always” or “never.” We reach for superlatives like “best” or “worst.” When we do this, we weaken our argument. For discerning listeners, these melodramatic words are like neon […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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