Photo Credit: Igor Ovsyannykov

September 05, 2017 / 0 COMMENT(S)

Five Tips on Formality in Business Communication

In decades past, polite society was full of rules about how to behave. While many of us are happy to say, “Good riddance!” to the stilted formality that once permeated people’s daily lives, the lack of clarity around etiquette these days can leave us wondering just how formal we should be, especially in unfamiliar business settings. At […]

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August 18, 2017 / 1 COMMENT(S)

Keep Advertising Copy Short and Focus on Solving Problems

Advertising copy must be compelling enough to inspire people to act, but not so annoying that it turns them off. It’s a delicate balance. (In case you’re unfamiliar with the term “copy,” it refers to the main text of an advertisement.) The first rule of advertising is to make sure you know who you’re trying […]

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August 07, 2017 / 0 COMMENT(S)

Why Won’t They Publish My Press Release?!

When you spend time to write a press release, it’s really frustrating when it doesn’t get published. Here are common reasons press releases don’t get published. The press release isn’t timely. It isn’t significant. It isn’t relevant to the readers (geographically or via some affiliation). There’s no one famous or prominent involved. There’s no appeal […]

Photo Credit: Kari Shea

July 21, 2017 / 0 COMMENT(S)

Do You Go Directly to the Source or Find Influencers?

As you think about how to reach your target audience (the people for whom your product or service is designed), you must decide whether you should create a marketing strategy that reaches out to them directly or whether you would be better off influencing the influencers. Let’s say you are a health food store. You believe that […]

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5 Writing Tips Everyone Should Know

Even though most of us sat through countless hours of English instruction, we don’t feel confident in our writing. Why is that, and how can we fix it? English is a tough language to master. It seems to break the rules as often as it follows them, and if you don’t reinforce those rules constantly, they can […]

Photo Credit: Nik MacMillan


Don’t Panic! Plan Your Crisis Communication Before the Crisis Hits

Almost every business must deal with a public relations crisis at some point, whether it’s a data breach, an unscrupulous employee, a problem with the product or service, or a miscommunication. For almost every business, you can usually predict the types of crises you’ll face, so you might as well prepare now. Let’s imagine you work in […]

Photo Credit: Andrew Neel

July 13, 2017 / 0 COMMENT(S)

10 Tips for Effective Email Every Professional Should Know

Email is the most common form of business communication, so it can have a big impact on your productivity and your reputation. Well-written emails that are clear, concise, and compelling can keep projects moving and enhance your relationships. However, when emails include typos, struggle to get to the point, or strike the wrong tone, they […]

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July 10, 2017 / 0 COMMENT(S)

Do What You Love, and Let a Public Relations Professional Promote Your Reputation

As a small business owner, you may hope to be good at all aspects of your business. Even as you read this, you know you can’t be, but the idea of giving up control of any part of your business makes many of us feel dreadfully uncomfortable. One of the areas where business owners typically need help […]

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April 26, 2017 / 0 COMMENT(S)

Who Are You Actually Talking To?

Whether you call them key stakeholders, ideal clients, or your target audience, you need to be clear about who you’re trying to reach. We all know that you can’t please everyone, so “everyone” should not be your target audience. Who are you best suited to help? Why? How? If you have clear answers to those messages, […]

Photo Credit: Chad Madden

April 18, 2017 / 1 COMMENT(S)

Consistency Builds Trust

Public relations is about building a relationship with your public, and relationships are built on trust. What builds trust? Consistency. As you consider how to promote your product or service, think about what your work means to your clients. If you’re a banker, people want you to be extremely reliable. If you represent a fashion brand, they […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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