Photo Credit: Charles Forerunner

February 13, 2017 / 0 COMMENT(S)

Delicate Communication is Best Done in Person

In this busy world, many of us depend on emails, texts, social media posts, and other electronic communication to share our views and communicate with clients, colleagues, and employees. The written word is a powerful communication tool, but sometimes a face-to-face conversation is a far better choice. If you need to discuss emotionally charged information, […]

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February 01, 2017 / 1 COMMENT(S)

Establishing Thought Leadership During Political Unrest

When a new president is sworn in and immediately begins changing the country’s direction on health care, education, immigration, economics, and other issues that impact people’s day-to-day lives, leaders have an opportunity to establish themselves as thought leaders. You may have information that can help people make sense of it all, or at least put […]

Photo Credit: Brooke Lark

January 24, 2017 / 0 COMMENT(S)

Self-Promotion: How to Be Less Awkward

Isn’t it amazing how easy it is to promote services and products you believe in, and yet, feel completely awkward promoting your own work? The first thing to understand is that this is completely normal. The second thing to do is take action to overcome the awkwardness and promote yourself like a star. Before you […]

Photo Credit: Nadine Shaabana

January 19, 2017 / 0 COMMENT(S)

The Importance of Closing the Loop

When people ask for my help with communication, they often begin by asking how to broadcast their messages. Only after I ask whether they are interested in feedback from their stakeholders do they remember communication is supposed to be a two-way street. As you plan your communication, whether you’re launching a massive marketing campaign or sending an […]

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January 12, 2017 / 0 COMMENT(S)

Avoid Embarrassing Mistakes With These Proofreading Tips

Spelling, grammar, and other writing mistakes tell your audience you either don’t know or don’t care whether you’ve gotten things right. These are not good messages. In today’s busy world, many of us feel like we need to proofread our work right after we write it (if we proofread at all). This is a tall order for […]

Photo Credit: Nicholas Kampouris

January 05, 2017 / 0 COMMENT(S)

Speak Clearly, If You Speak At All…

Oliver Wendell Holmes Sr. was poet, among other things, who said, “Speak clearly, if you speak at all; carve every word before you let it fall.” I love this quote because it reminds me of the value of people who wait to speak until they have taken in all the information available and decided they have something worthwhile to contribute. […]

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December 31, 2016 / 0 COMMENT(S)

Time to Say Goodbye to 2016, and to Some Bad Writing Habits, Too

In 2016, my favorite high school teacher, Nick Ferentinos, lost his battle with lung cancer. Nick was a teacher who selected the best and brightest students to participate in his journalism program. We thought we knew how to write until our first paper came back with more red ink than we’d ever seen on a page. Though […]

Photo Credit: Jendi Coursey

December 20, 2016 / 1 COMMENT(S)

Time for a Little Holiday Reflection

This holiday season, I’m throwing out a challenge: take a moment to reflect on the people who have positively influenced you this year and write a quick note to thank them. It can be an email or, if you’re old school, a hand-written card. Your note doesn’t have to be long, but it should be specific and heartfelt. […]

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December 12, 2016 / 0 COMMENT(S)

Promoting Others Can Promote You

As you think about your marketing and promotion for the coming year, consider who else serves your clients. I’m not talking about your direct competitors, but rather organizations or individuals who provide a related or complementary product or service. If you are aware of a something that you genuinely believe would benefit your clients, why not publicly promote […]

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December 05, 2016 / 0 COMMENT(S)

Create a Social Media Content Calendar

As you contemplate goals for next year, why not create a whole year’s worth of social media content at the same time? This will actually save you time and likely result in better posts. Rather than trying to come up with brilliant social media posts when you’re too busy or too tired, you can create a […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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