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Jul 13 2017 
10 Tips for Effective Email Every Professional Should Know
Email is the most common form of business communication, so it can have a big impact on your productivity and your reputation. -
Jul 10 2017 
Do What You Love, and Let a Public Relations Professional Promote Your Reputation
As a small business owner, you may hope to be good at all aspects of your business. Even as you read this, you know you can’t be, but the idea of giving up control of any part of your business makes many of us feel dreadfully uncomfortable. -
Apr 26 2017 
Who Are You Actually Talking To?
Whether you call them key stakeholders, ideal clients, or your target audience, you need to be clear about who you're trying to reach. -
Apr 18 2017 
Consistency Builds Trust
Public relations is about building a relationship with your public, and relationships are built on trust. What builds trust? Consistency. -
Apr 13 2017 
The Business Bio: Introduce Yourself So People Notice
Your bio serves as an online interview, so it's worth spending a little time to get it right. -
Apr 04 2017 
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Mar 20 2017 
Annual Reports — Keep the Content Readable
Annual reports come in many shapes and sizes, from formal reports with dozens of pages to friendly updates designed with brochure-like brevity. -
Mar 02 2017 
Exaggeration Weakens Your Argument, Unless You Exaggerate With Gusto
When we feel strongly about something or we're deeply invested in getting someone's attention, many of us fall into the exaggeration trap: we overstate our case. -
Feb 13 2017 
Delicate Communication is Best Done in Person
The written word is a powerful communication tool, but sometimes a face-to-face conversation is a far better choice. -
Feb 01 2017 
Establishing Thought Leadership During Political Unrest
When a new president is sworn in and immediately begins changing the country's direction on health care, education, immigration, economics, and other issues that impact people's day-to-day lives, leaders have an opportunity to establish themselves as thought leaders.
