January 24, 2017 / 0 COMMENT(S)
Isn’t it amazing how easy it is to promote services and products you believe in, and yet, feel completely awkward promoting your own work? The first thing to understand is that this is completely normal. The second thing to do is take action to overcome the awkwardness and promote yourself like a star. Before you […]
January 19, 2017 / 0 COMMENT(S)
When people ask for my help with communication, they often begin by asking how to broadcast their messages. Only after I ask whether they are interested in feedback from their stakeholders do they remember communication is supposed to be a two-way street. As you plan your communication, whether you’re launching a massive marketing campaign or sending an […]
January 12, 2017 / 0 COMMENT(S)
Spelling, grammar, and other writing mistakes tell your audience you either don’t know or don’t care whether you’ve gotten things right. These are not good messages. In today’s busy world, many of us feel like we need to proofread our work right after we write it (if we proofread at all). This is a tall order for […]
January 05, 2017 / 0 COMMENT(S)
Oliver Wendell Holmes Sr. was poet, among other things, who said, “Speak clearly, if you speak at all; carve every word before you let it fall.” I love this quote because it reminds me of the value of people who wait to speak until they have taken in all the information available and decided they have something worthwhile to contribute. […]
December 31, 2016 / 0 COMMENT(S)
In 2016, my favorite high school teacher, Nick Ferentinos, lost his battle with lung cancer. Nick was a teacher who selected the best and brightest students to participate in his journalism program. We thought we knew how to write until our first paper came back with more red ink than we’d ever seen on a page. Though […]
December 20, 2016 / 1 COMMENT(S)
This holiday season, I’m throwing out a challenge: take a moment to reflect on the people who have positively influenced you this year and write a quick note to thank them. It can be an email or, if you’re old school, a hand-written card. Your note doesn’t have to be long, but it should be specific and heartfelt. […]
December 12, 2016 / 0 COMMENT(S)
As you think about your marketing and promotion for the coming year, consider who else serves your clients. I’m not talking about your direct competitors, but rather organizations or individuals who provide a related or complementary product or service. If you are aware of a something that you genuinely believe would benefit your clients, why not publicly promote […]
December 05, 2016 / 0 COMMENT(S)
As you contemplate goals for next year, why not create a whole year’s worth of social media content at the same time? This will actually save you time and likely result in better posts. Rather than trying to come up with brilliant social media posts when you’re too busy or too tired, you can create a […]
November 27, 2016 / 7 COMMENT(S)
Most journalists pride themselves on checking their facts and informing the public about all manner of information. However, mistakes happen and in the world of digital media, the old proverb holds truer than ever: a lie can travel half way around the world while the truth is still getting its pants on. So what can you do? […]
November 19, 2016 / 0 COMMENT(S)
How many times has someone asked you to describe what you do, what you’re promoting, or what you believe in, and you fumble the opportunity? If you aren’t prepared to answer, it’s easy to fail. What people are often asking (without asking) is “What’s the IMPACT of what you do, what you’re promoting, or what you […]
Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.
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