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January 12, 2017 / 0 COMMENT(S)

Avoid Embarrassing Mistakes With These Proofreading Tips

Spelling, grammar, and other writing mistakes tell your audience you either don’t know or don’t care whether you’ve gotten things right. These are not good messages. In today’s busy world, many of us feel like we need to proofread our work right after we write it (if we proofread at all). This is a tall order for […]

Photo Credit: Nicholas Kampouris

January 05, 2017 / 0 COMMENT(S)

Speak Clearly, If You Speak At All…

Oliver Wendell Holmes Sr. was poet, among other things, who said, “Speak clearly, if you speak at all; carve every word before you let it fall.” I love this quote because it reminds me of the value of people who wait to speak until they have taken in all the information available and decided they have something worthwhile to contribute. […]

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December 31, 2016 / 0 COMMENT(S)

Time to Say Goodbye to 2016, and to Some Bad Writing Habits, Too

In 2016, my favorite high school teacher, Nick Ferentinos, lost his battle with lung cancer. Nick was a teacher who selected the best and brightest students to participate in his journalism program. We thought we knew how to write until our first paper came back with more red ink than we’d ever seen on a page. Though […]

Photo Credit: Jendi Coursey

December 20, 2016 / 1 COMMENT(S)

Time for a Little Holiday Reflection

This holiday season, I’m throwing out a challenge: take a moment to reflect on the people who have positively influenced you this year and write a quick note to thank them. It can be an email or, if you’re old school, a hand-written card. Your note doesn’t have to be long, but it should be specific and heartfelt. […]

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December 12, 2016 / 0 COMMENT(S)

Promoting Others Can Promote You

As you think about your marketing and promotion for the coming year, consider who else serves your clients. I’m not talking about your direct competitors, but rather organizations or individuals who provide a related or complementary product or service. If you are aware of a something that you genuinely believe would benefit your clients, why not publicly promote […]

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December 05, 2016 / 0 COMMENT(S)

Create a Social Media Content Calendar

As you contemplate goals for next year, why not create a whole year’s worth of social media content at the same time? This will actually save you time and likely result in better posts. Rather than trying to come up with brilliant social media posts when you’re too busy or too tired, you can create a […]

Photo Credit: Toa Heftiba

November 27, 2016 / 7 COMMENT(S)

How to Respond When the Media Gets It Wrong

Most journalists pride themselves on checking their facts and informing the public about all manner of information. However, mistakes happen and in the world of digital media, the old proverb holds truer than ever: a lie can travel half way around the world while the truth is still getting its pants on. So what can you do? […]

Photo Credit: Andrew Welch

November 19, 2016 / 0 COMMENT(S)

The All-Important Elevator Speech

How many times has someone asked you to describe what you do, what you’re promoting, or what you believe in, and you fumble the opportunity? If you aren’t prepared to answer, it’s easy to fail. What people are often asking (without asking) is “What’s the IMPACT of what you do, what you’re promoting, or what you […]

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November 14, 2016 / 0 COMMENT(S)

Intent v. Impact: Is What You’re Saying What They’re Hearing?

Communicating effectively requires paying attention to the intent of a message as well as its impact. In their book, Be Quiet Be Heard: The Paradox of Persuasion, husband and wife authors Drs. Peter and Susan Glaser beautifully illustrate the difference between a message’s content (the facts) and its interpretation (the meaning). Whether you’re communicating in the board room, the classroom, or […]

Photo Credit: Ethan Sykes

November 12, 2016 / 0 COMMENT(S)

Dealing with Bullies in the Workplace

When we graduated from high school, many of us hoped we were leaving behind the petty, annoying behaviors that made adolescence so unpleasant at times. So what do you do when you arrive at work to find the classic bully who tormented peers as a teen has been added to the management team at your company? […]

Jendi is a public relations consultant and blogger who lives in Northern California with her husband and teenage sons.

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