Jendi Coursey

  • The Art of Interviewing Others

    If you need to interview someone for a blog post, news story, book research, or another professional endeavor, here are some helpful tips.

    Get Clarity on Your Goals

    To save time and get the most out of your interview, be sure you understand exactly what you hope to accomplish with each interview.

    Do Your Homework

    Before you interview someone, learn what you can about them and their area of expertise as it relates to your interview, as well as some personal facts. This will allow you to tailor your interview appropriately and relate better to the person you’re interviewing.

    Prepare Your Questions

    Avoid questions that allow a yes or no answer. Start questions with How, Why, Can you explain, or Will you describe. Your early questions should be softballs,  easy for your interview subject to answer. Allow a little time to build rapport before you ask the hard ones. I recommend against sending questions ahead of time. Certainly, share the topics to be covered, but sharing questions early allows your subject to provide canned responses, making the interview boring for everyone.

    Check Your Equipment

    Whether your interview is face-to-face, via video chat, or on the phone, make sure your recording and communication equipment is charged and ready.  Test it early enough that any technical difficulties can be fixed before the interview is scheduled.

    Start the Interview in Control

    Take a deep breath and focus. Calm your body.  Straighten your back and walk in as though you were born to do this interview. Remember, your interview subject may be nervous, too. The best thing you can do is to exude a calm, friendly, competent demeanor. As you begin the interview, you can put your subject at ease by matching their body language and verbal style. If they are informal, be more relaxed. If they are formal, keep it there.

    Set Expectations

    Remind your subject what your goals are and how long the interview should last. If you haven’t already, note the proper spelling of the subject’s name and ask for their title.

    Listen Actively and Allow Some Lulls in the Conversation

    If you can, record the interview electronically, so the only notes you have to take are ones about things that catch your attention–an unexpected comment or a moment of hesitation that may benefit from a follow-up question. You can have your prepared questions close at hand to get you back on track, if necessary, but it’s best to listen closely and go where the interview takes you.

    When your subject appears finished with an answer, pause before jumping in with the next question. Many times, that slightly uncomfortable silence will encourage an interview subject to keep going, to share a little more. Many times, that slightly uncomfortable silence will encourage an interview subject to keep going, to share a little more.

    Repeat Key Points, Especially if They’re Technical

    To be sure you fully understand a key point, ask your subject if you can repeat it back to them, especially if you’re gathering complex information about a topic you don’t know very well. This will show your subject you’re listening and if you stumble in the retelling, you know what your next question should be.

    Follow the 80/20 Rule

    Allow your subject to talk 80 percent of the time. It’s fine to share a little about yourself or interject some humor or comments that show you’re engaged and interested, but remember not to talk too much.

    Redirect if you Must

    If you’re pressed for time, don’t be afraid to gently interrupt and redirect your subject back to the topic at hand with a comment like, “I’d love to hear more about that another time, but since we only have 15 minutes left, could you tell me more about _________?”

    Don’t Write the Story Before You Hear It

    Be open to ideas that don’t conform to your preconceived notions. If an answer doesn’t fit with your worldview or your understanding of the topic at hand, ask for more information. It’s okay to courteously push a little. You could say, “That’s interesting. Some people think just the opposite. Can you share how you came to your conclusion?”

    Always End With This Question

    When you’ve asked everything you can think to ask, always end with, “What should I have asked that I didn’t?”

    If you’d like help becoming a better interviewer, get in touch! If you’d like to receive a little communication inspiration straight to your inbox, subscribe here.

  • You Don’t Have to Quit Your Day Job

    This blog post is a little outside my usual subject matter, but I wanted to share some thoughts to inspire you to go after what you really want. Lately, I’ve been running into smart, talented people who feel stuck in jobs they hate, and this makes me sad. I know it’s hard to change careers. We all invest time and develop expertise in a field, and we get used to the money that comes with our experience. Maybe you simply need a new job in the same industry, but maybe it’s more than that. Maybe it’s time to go after your dreams, no matter how scary or seemingly impractical.

    Maybe it’s time to go after your dreams, no matter how scary or seemingly impractical.

    Many of us grew up with family members encouraging us to do what they thought was best for us, and that was rarely to take big risks. I majored in International Relations at UC Davis, and every time I talked to my grandmother while I was there, she asked, “What are you going to DO with that major?” I didn’t know. All I knew is that the classes were fascinating and I loved learning about how history and economics and political science and language/culture influenced national and international leaders, and how that affected my daily life and the lives of everyone I cared about. I didn’t end up pursuing international law, as I expected to. Instead, I fell madly in love, and after some really interesting jobs in the San Francisco Bay Area, my husband and I moved to his hometown, a small, rural city of 16,000 people, where there wasn’t much demand for international legal experts.

    I ended up following my heart and pursuing a career that allowed me to use my creativity and my passion for writing and communication. I’ve worked hard, but I recognize I’ve also benefited some lucky breaks. That’s how life is. I do believe, however, that luck favors the prepared.

    For many, the idea of starting a new venture or exposing their true passion is terrifying. I understand that, but I also challenge the idea that fear should keep you rooted where you are. Rather than dismissing the possibility of making a change, ask yourself, “What small changes could eventually lead to making a big, amazing change?”

    How much money do you really need? Who could help support you? What knowledge do you need that you don’t have? Start making a plan. Call it a daydream for now, if you must, but put it on paper. Allow yourself to dream. Imagine you’re doing this exercise for someone you love, someone you believe in, someone who deserves to be happy and to share their passion with the world. Ditch the negative self-talk for a second and DREAM. Talk to friends or loved ones who can dream with you and support you.

    If you would like help imagining a different future than the one you’re headed toward now, I recommend calling Heather Paulsen of Heather Paulsen Consulting. In addition to project management, strategic planning and helping organizations become B corps (benefit corporations), she does an AMAZING visioning session that can be used by organizations or individuals. If you know someone who would benefit from this, give it to them as a gift certificate. Seriously, Heather is incredibly talented. And, no, I do not get any financial recompense for sharing her awesomeness with the world.

    People make career changes all the time. The only way to guarantee you’ll stay in a miserable job is to accept it as your fate, to refuse to do anything to change it. I understand you might not be able to quit your day job tomorrow, but that doesn’t mean you can’t take steps toward a new and brighter future. You get one life. Make it count.

    If you’d like to receive a little communication inspiration straight to your inbox, subscribe here.

  • Paying Attention to the News

    In public relations, it’s important to pay attention to the news as it pertains to your business. Although you don’t need to respond to the majority of news stories, when a topic gets hot, it’s worth asking yourself, “Should my organization take a position on this? Do we have policies that protect us from being swept up in the public frenzy? Can we provide leadership?”

    Take the #metoo movement, for example. Have you taken an honest look at the culture of your organization? Have you reviewed your policies with regard to sexual harassment? Do you have any employees with a reputation for inappropriate behavior, proven or not? Times are changing and if you have issues to resolve with regard to how people are treated in your organization, now is the time to address them.

    Times are changing and if you have issues to resolve with regard to how people are treated in your organization, now is the time to address them.

    If you have a culture that treats men and women equally, one that deals with sexual harassment in a fair and transparent way, one that protects those at the bottom of the corporate ladder as well as the top, the #metoo movement may be an opportunity to provide leadership and earn your brand/organization the kudos it deserves.

    As always when it comes to communication, it is critical to consider all your audiences, both internal and external. If you need to improve your organization’s culture as it relates to a high profile news topic, always start with internal communication. If necessary, bring in someone who is viewed as unbiased by leaders and rank-and-file employees to gather information and complete a thorough assessment of where your organization needs to improve. Share results, goals and how you plan to measure success with a wide cross-section of your employees.

    If you are neutral on a given issue: you have policies in place and treat folks fairly, but it isn’t a topic you care to allocate resources to, it may be worthwhile to simply send an all-staff email that reinforces your company’s position on the issue.

    If you want to take a leadership position, you can incorporate the topic into your marketing and public relations efforts in several ways. Again, using the #metoo movement as an example, you could write a press release with a statement in support of women who have suffered from sexual harassment. If your product or service helps these women in any way, highlight it. You could make a charitable donation to organizations that help victims of sexual harassment and/or assault and encourage others to follow your lead. You could offer to create a specific product or repackage a service that donates a specific percentage of proceeds to the cause. You could team up with like-minded organizations to publicize the issue–blog about it, create advertising that focuses on the issue, hold press conferences, and ask employees for ideas on how your organization can do more.

    A couple words of caution before you run head-long into a mess: first, unless you are confident that you have a spotless reputation on a given topic, be careful about holding yourself up as an example. It’s better to be neutral than to have people believe in you as their champion, only to be let down. Second, be sure you are responding to a real issue and not a tempest in a teapot. Confirm that the news story you read is from a legitimate source and only respond if it is an issue that matters to you. It’s fine to benefit from genuinely good work, but you don’t want to be that company that is constantly trying to make every issue about them.

    If you’d like help developing an effective public relations strategy, get in touch! I’d love to help you. And if you’d like to receive a little communication inspiration straight to your inbox, subscribe here.

  • The Art and Science of Survey Writing

    When I ask clients about the tools and methods they use to communicate, they typically share all the ways they broadcast their messages, forgetting that communication should go two ways. When I ask about the tools they use to listen, gather feedback, or measure opinions, I am sometimes met with blank stares.

    Ideally, communication is a constant give and take. Most organizations have several important stakeholders: internal ones like employees and board members, and external ones like clients and industry partners. Even if you think you have your finger on the pulse and know where these stakeholders stand, it’s wise to schedule consistent check-ins. First, this allows you to confirm you do, in fact, understand how your stakeholders feel about issues that affect your decision-making; and second, asking stakeholders for their input lets them know you value their opinions.

    Surveys can be a great way to gather information, but not all surveys are created equal. Here are some tips to help you get the most out of your survey.

    Define Clear Objectives and Keep the Survey Brief

    Effective surveys must be a balance between brevity and thoroughness. Keep your goals narrow enough that you don’t feel the need to ask dozens of questions. If you do need to ask more than a handful of questions, group them with headers, so the survey looks less intimidating.

    Share Your Intentions

    Let respondents know how you will use the information they provide. If possible, do not ask respondents to identify themselves; this will help them feel secure enough to provide honest answers.

    Include Instructions

    While it may seem obvious to you that respondents should click on the response that best describes their position, it’s best to be explicit. If you have a range from 1 to 5 representing strongly agree to strongly disagree, be sure it’s clear whether a 5 is the most positive or most negative response.

    Use Short, Concise Questions with Simple, Concrete Language

    Surveys are not the place to demonstrate your extensive vocabulary. Use the most common word to describe what you want to know. Also, avoid abbreviations, acronyms and industry jargon. Also, only ask one question at a time—avoid compound questions.

    Avoid Biases as Much as Possible

    In a courtroom, it’s poor form to lead the witness by asking questions that are clearly looking for a specific response. The same is true for surveys. Rather than asking people to agree or disagree with a leading statement, offer unbiased statements to choose between. For example, rather than asking whether the new company logo is much better at representing company values, is more attractive, and is more appealing to clients; consider offering a series of questions and allowing respondents to choose.

    • The new company logo better represents our values. OR The old company logo better represents our values.
    • The new company logo is more attractive. OR The old company logo is more attractive.
    • The new company logo is more appealing to our clients. OR The old company logo is more appealing to our clients.

    Another way to avoid bias is to replace emotionally charged words or phrases with more descriptive, non-politicized versions.

    Another way to avoid bias is to replace emotionally charged words or phrases with more descriptive, non-politicized versions. The Pew Research Center received significantly different responses when asking whether people supported “welfare” as opposed to “assistance to the poor.” They also received significantly different responses when asking whether people supported allowing doctors to help terminally ill patients “end their lives” as opposed to helping terminally ill patients “commit suicide.”

    Finally, to avoid biases, ask questions in a way that makes the truth more palatable. Rather than asking respondents how often they voted, attended church, made charitable contributions, used drugs and/or alcohol, or held racial biases; consider phrasing questions beginning with, “Did you happen to…” or “Did something prevent you from…” Softening questions or normalizing a whole range of behaviors can lead to more honest responses.

    Choose Question-type Carefully

    There are two main types of survey questions: open and closed. Open (unstructured) questions allow respondents to enter their own responses. Closed (structured) questions require respondents to choose from available options. Open questions can be harder to tally but are good for bringing in new ideas. However, they require respondents to work harder, sometimes leading to lower response rates.

    Closed questions are easier to tally, and if available options represent the most likely responses, the survey can be very useful. For closed questions, be sure each option is unique (make sure there’s no overlap like 1-10 hours, 10-20 hours; instead use 1-10 hours, 11-20 hours.). Keep options consistent (use the same measure or type of response). And include all possible answers as options (consider including “other” as an option so the list doesn’t limit respondents to inaccurate responses).

    Survey Types

    These days, surveys are easy to create and distribute online. Survey Monkey is a popular option. Social media platforms like Facebook also have survey tools. You can also call clients after providing service and ask a few basic questions or include a paper survey as part of follow-up correspondence.

    Whether you use a survey or some other method to gather feedback, it’s important to reach out and ask stakeholders how they think you’re doing and where they think you should go. You might be surprised at what you find.

    If you’d like help writing an effective survey, get in touch! I’d love to help you. And if you’d like to receive a little communication inspiration straight to your inbox, subscribe here.

  • How to Thank Your Clients So They Keep Coming Back

    Sometimes we miss the easy things. In our mad dash to find new customers, we forget to appreciate the ones we have. When I’m working with new clients who want to grow their businesses, one of the first exercises I do is to make concentric circles of all the people they should communicate with on a regular basis. Think of this as the dartboard of communication, with a big, red bullseye in the middle.

    Oddly enough, the two groups who belong in the bullseye often get left out when I ask, “Who are your target audiences?”

    Those two groups are employees and existing customers.

    With employees, it is essential to reinforce organizational goals, so people understand how their work contributes to the organization’s overall success. It is also important to share accomplishments, so people know they’re part of a successful endeavor. Most employees are already invested in the organization. By sharing good news, you’ll engender a sense of pride and cohesion; everyone from janitors to managers will have the information and inclination to promote the organization.

    There are two groups in that bullseye: employees and existing customers. Oddly enough, these two groups often get left out when I ask, “Who are your target audiences?”

    As for existing customers, while they may not have as much invested as employees, they’ve chosen your product or service over others, and if you treat them right, they’re likely to do so again. Demonstrating your appreciation for customers can result in their loyalty and the most powerful marketing in the world: referrals from a trusted source.

    SHOW YOUR APPRECIATION

    How can you let your customers know you appreciate them? Lots of ways–you are only limited by your creativity (and budget). How you show appreciation varies on your particular type of business or service, but the very best way to build customer loyalty is to provide amazing service.

    Once you’ve implemented gold-star service, here are some additional ways to show your appreciation.

    1. Ask for feedback about your product and/or service–and use it! Then, let all your customers know you made changes based on customer feedback.
    2. Reward referrals.
    3. Create a loyalty program that offers special offers and/or discounts.
    4. Based on a customer’s purchase, recommend other useful products or services. With permission, refer them to trusted partners.
    5. Teach your customers something interesting, especially if it helps them appreciate your product or service even more. Offer free webinars and/or invite experts to present topics of interest.
    6. Refer business to your customers.
    7. Send a small, unexpected gift every now and then.

    If you do nothing else, just be sure to keep in touch with your customers periodically. Of course, it goes without saying that you should always respect customers’ communication preferences; if they say, “Don’t communicate with me,” leave them alone.

    Demonstrating your appreciation for customers can result in their loyalty and the most powerful marketing in the world: referrals from a trusted source.

    In addition to earning repeat business and referrals, working with current customers can tell you a lot about where you can find new customers. Returning to that dartboard of communication, the concentric circle just outside the bullseye includes potential customers who share many traits with your existing customers. If you have a clear sense of how you meet your current customers’ needs, you can use that information to attract new customers. The more you focus on how you help your customers do what they want to do or be who they want to be, the more your customers will keep coming back.

    If you’d like assistance in figuring out who to communicate with and how to formulate effective messages, get in touch! I’d love to help you. And if you’d like to receive a little communication inspiration straight to your inbox, subscribe here.

  • The Magical Power of Thank You Notes in the Workplace

    What if you could spend just ten minutes a day on an activity that was guaranteed to lift your mood, as well as improve the mood, productivity, and loyalty of those you work with? Probably worth it, right?

    When I was the communications director at a hospital, the hospital had a contract with the Studer Group, an organization that helps healthcare organizations continually improve, clinically and financially. One of the Studer Group’s many directives required executives and directors to send thank you notes to workmates and employees—not once in a while to recognize exceptional behavior, but weekly or even daily to let people know how much we appreciated both the big things and the little things they did.

    My boss provided grids so we could record how often we sent thank you notes and to whom. I felt like Big Brother was watching me and, honestly, I was a little resentful that I had to report my thank you note completion rate to the CEO. But, since I wanted to remain employed, I got with the program. I bought personalized thank you cards and started to look for people who needed thanking.

    And that’s when the magic started.

    I am naturally a positive and optimistic person. I tend to see the good in people and I can usually find a silver lining in the darkest of clouds, but I did not anticipate the effect of writing regular thank you notes. My outlook got even brighter and my relationships improved, too. Those thank you notes I sent to others were like little boosters for my positivity.

    On days when my thank you grid was a little sparse, I began looking for someone to thank, so I’d pay attention to the smallest act of kindness or extra work. These were the times I noticed how dedicated and thoughtful so many of the hospital employees were. I never had trouble finding reasons to thank people. And when I sent them a thank you note, they were often so surprised that someone noticed or cared about those little acts, that they made a point of mentioning how grateful they were to receive my note. These notes created a neverending loop of good feelings.

    How to Write a Heartfelt Thank You Note, Even if you Don’t Like to Get Mushy

    I understand that for some, the idea of writing a thank you note is about as appealing as a colonoscopy. People don’t know where to begin or what to say.

    So first, let’s focus on who deserves your appreciation and then we’ll figure out how you can show it to them.

    Beginning with your workplace, are there any people who make your daily experience a little better? A secretary who greets you with a smile every time you walk in the door, a colleague who supports you when you’ve taken on too much, an employee who volunteers for extra projects, a boss who is patient when you have another “amazing” idea? To send a thank you note, we don’t have to find people who have solved world hunger or cleansed the Earth of all pollution (though, I’d send them a thank you note, too). We’re just looking for people who make your life a little better. If you’re responsible for managing employees, look for the traits you most want to encourage. Who are your most dependable, creative, considerate employees? Let’s reinforce the behaviors you most appreciate.

    Those thank you notes I sent to others were like little boosters for my positivity.

    Now, how do you express that appreciation?

    As you may have gathered, not all thank you notes are created equal. To get the full benefits of writing thank you notes, you have to say more than, “Thanks for everything!” Because, really, that’s almost the same as writing, “Thanks for doing something that wasn’t memorable enough for me to remember or mention,” or its kissing cousin, “I know I should send a thank you but I don’t know what to say.”

    A well-written thank you note should be timely, specific and heartfelt. And if you’re writing a thank you note based on information from someone else (a mutual friend, colleague or acquaintance), mention them in the note. It’s best if the thank you note is handwritten on a card and mailed, but if that stops you from writing or sending it, use your keyboard and send it via email.

    The anatomy of a thank you is as follows:

    1. Start with the expression of gratitude. “Thank you for…” “I really appreciated it when…” “I am so grateful for…”
    2. Name the action or gift you appreciate and if appropriate, why that action is important. “Thank you for filling in on late notice.” “I really appreciated it when you took the time to review our annual report before we sent it to the printer. I can’t believe we misspelled our company name!” “I am so grateful for your can-do approach. This is how we push ourselves to reach new heights.”
    3. Include a closing statement restating your appreciation.

    Here are some examples:

    Dear Pat, 
    Just wanted to let you know how much I appreciate your dedication and thoughtfulness. Julie told me about how you helped her finish her project, even though it meant staying late Monday night. Your actions just reinforce the high opinion I already had of you. Thanks, again.

    Dear Javier,
    Thanks for volunteering at the health fair this weekend. I know there are a lot of other ways you could have spent your time. I thought you should know your willingness to step up time and again doesn’t go unnoticed. Keep up the good work. I appreciate all you do for our organization.

    You get the idea. These don’t need to be lengthy or mushy, but they should be specific and impart genuine emotion. Also, it’s important to send them in a timely manner.

    If you want help with this or any other communication tools, let me know! And if you’d like to receive a little communication inspiration straight to your inbox, subscribe here.

  • Commit to Something–Change Will Follow

    Many of us are fascinated by stories of people who came back from terrible injuries to accomplish incredible physical feats or who lost more than 100 pounds and kept the weight off. How do they do that?!

    During the month of October, I’ve focused on the theme of transformation, looking at how sustainable change takes hold. People are motivated by different things, but it seems clear that a big part of lasting change is simply making a firm commitment to take that first step, however small.

    The magazine Psychology Today printed an article called The 10 Rules of Change, and the first rule was to break down complex behaviors into their component parts and tackle them one at a time.

    When I think about the effort and discipline required to get into a new routine, it’s easy for me to come up with excuses if the new routine is a dramatic departure from what I’m currently doing, but if I choose small changes, those excuses are harder to justify.

    When I think about the effort and discipline required to get into a new routine, it’s easy for me to come up with excuses if the new routine is a dramatic departure from what I’m currently doing, but if I choose small changes, those excuses are harder to justify.

    Want to improve your diet? Rather than trying to go from a burger-and-fries connoisseur to a vegan purist overnight, consider adding a vegetable to each meal for a while. Then, maybe, you can learn to cook a vegetarian dish that is tasty enough to make you forget you’re missing the meat.

    Want to find a little more peace and balance? Rather than signing up for a three-month yoga retreat, try meditating for five minutes a day. Seriously, five minutes can make a difference. Five minutes may become ten, which may become twenty, but start with five.

    Breaking down your big goals into steps so small you KNOW you can accomplish them will help you make progress. Progress is intoxicating.

    Breaking down your big goals into steps so small you KNOW you can accomplish them will help you make progress. Progress is intoxicating.

    And remember, it’s okay if you don’t achieve every goal exactly as planned; even the small ones can get away from us sometimes. The key is to stay committed. Write your big goal somewhere visible (a Post-It note on your computer monitor?) as a reminder.

    What are your big goals? What one action could you take today toward achieving those goals? If one of your goals is to improve communication in your organization, let me know! And if you’d like to receive a little communication inspiration straight to your inbox, subscribe here.

  • Want to Make Real Progress? Build on Your Strengths.

    Many successful people continually strive to improve. They ask themselves (and others), “What can I do better? How can I get stronger? What’s the best way to out-perform my opponents? How can I achieve more?”

    These are useful questions to be sure, but too often the answers focus on improving weaknesses rather than capitalizing on strengths. If you’re an extrovert, you’re going to have a hard time enjoying uninterrupted quiet time more than your introverted colleagues. If you’re a big-picture person, you probably won’t become the most detail-oriented person in your company. Or as one of my more creative friends suggested, “You don’t want to race a goat up a mountain if you’re a fish.”

    “You don’t want to race a goat up a mountain if you’re a fish.”

    Recent studies confirm what common sense has always suggested: we make more progress in less time when we utilize our strengths. I’m not suggesting you should stop trying to improve in areas where you struggle, but consider focusing the majority of your time on using your strengths to their best effects.

    Once people hit their 30s, they often have a sense of what they’re good at, but if you’d like a more formal process, you can use assessments like the Gallup Strengths Finder or the Myers Briggs evaluation (a quick version of the Myers Briggs test can be found at 16personalities.com). My friend and colleague Marc Carson administers personality-based assessments using the Majors PTi exam.

    Having gone through Marc’s process, I definitely have more insight into why certain functions are easy or hard for me, and I realize that some of the skills I’ve always taken for granted are not necessarily easy for everyone. The process also helped me understand how other personality types approach certain types of challenges. The more I learn, the more I can help my clients (especially when we’re dealing with crisis communication).

    In the book Good to Great, author Jim Collins suggests that the primary reason some companies surpass others to become great is their decision to narrowly focus their resources on their field of key competence. I think the same is true for humans. I have a finite amount of time and energy.  I don’t want to divide my time so that I get a little better at everything. I’d rather use that same energy to get a LOT better at one or two key skills that take advantage of my natural talents.

    At some organizations, leadership teams post their core strengths on their office doors so colleagues coming to meet with them can frame discussions in a way they will best understand. Some people want you to cut to the chase immediately, and provide background information as needed in response to their questions. Others like to understand the big picture first, so they can see where your information fits into the strategic direction of the company.

    Knowing yourself and your audience will help you use your talents and communicate with others more effectively.

    Knowing yourself and your audience will help you use your talents and communicate with others more effectively.

    If you need help communicating with others, let me know. I’d love to use my strengths to bolster yours.

    If you’d like to receive a little communication inspiration via email, click here to subscribe.

  • Want a Few More Hours in the Day?

    How many times have you thought, “If only I had a few more hours in the day, I could get all this work done.”? I hear you. As I think about all the competing responsibilities vying for my time and attention, I have a hard time figuring out how to fit it all in.

    So, what if we refused to fit it all in? What if we simply crossed a few things off the list?

    I know this sounds radical, but stay with me for a moment. Imagine an alternative to your current stressed-out, guilt-ridden state of being. What if you made two lists–the things you must do to keep you and your family breathing, and the things you’ve committed to do (for one reason or another)?

    You must eat. You must sleep. If you have children, you must make sure they’re cared for (you may be able to get help in this endeavor).  After that, you have choices. Granted, actions have consequences, and not fulfilling every promise on your to-do list means someone will be disappointed, but you do have choices.

    I’m reading a book called The Desire Map by Danielle Laporte. It’s one of those books that helps refocus people on what’s most important. Her whole message is about connecting with your core desires and setting goals based on how you want to feel rather than what you think you should accomplish.

    As an entrepreneur, I’m an ambitious, goal-oriented person, and I sometimes forget to come up for air long enough to remember why I started my business in the first place–to set an example for my sons (to demonstrate that we should all go after our dreams and do what we love), for the freedom to participate in life on my own terms (not having to ask for a boss’s permission to put my family first, to go on that field trip or attend that track meet), and for the chance at bigger financial rewards.

    I love to work, but I don’t love to have too much to do. The idea of letting someone down or failing according to my own high standards makes my gut clench and my heart constrict. Since “time management” is a misnomer (we can’t actually manage time), we need to manage how we use each precious minute.

    Here are some of the ways to get more hours in the day that work for me.

    1. Remove distractions. In this plugged-in world, devices are constantly dinging, buzzing, and flashing at us. Turn them off.
    2. Prioritize your to-dos. Be as realistic as you can. Figure out what you can realistically accomplish in the time you have available. If you promised to finish a report by the end of the day, but you know it will be total crap if you do, call your boss or your client and let them know you need more time to provide the quality you feel compelled to provide. Then give them a deadline you know you can meet. If they say, “I want whatever you can provide today.” Provide it. Most people would rather have quality. Repeat this process until your day is manageable.
    3. Use the Pomodoro Technique. With pomodoros, you alternate short sprints with regular breaks. The sprints help you remain productive; the breaks bolster your motivation and keep you creative.
    4. Take care of yourself. Eat well. Exercise. Get enough sleep. Invest in your relationships. Attend to your personal growth/spiritual needs. It always amazes me when people schedule oil changes every 5,000 miles and full check-ups for their cars every 30,000 miles because they recognize the importance of regular maintenance, but they don’t do the same for their bodies and souls. If you don’t take care of yourself, your productivity will suffer. I promise.

    Some days you have to push through, work late and forego the healthy balance. But if this is your norm rather than the exception, something needs to change. Take some time to assess how much of your life feels good (however you define that) and how much feels out of sync, frustrating, stressful, or depressing. Small steps can lead to big change. You may not be able to quit your job or attain your ideal weight by next week, but you can start rolling that snowball down the hill today.

    If part of what’s keeping you too busy is the work required to promote your business and you’d like help, let me know.

  • Forming Habits to Achieve Your Goals

    As the weather turns colder and students return to school, many people welcome the familiarity of routine after the comparative chaos of summer. This got me thinking about the value of routines and of forming habits that help us achieve our goals. Big goals can seem daunting, but if we can get into habits that help us tackle them a little bit at a time, we can achieve great things.

    So, how long does it take to form a habit?

    A plastic surgeon from the 1950s named Maxwell Maltz noticed that his patients typically became accustomed to their new look in about three weeks. He published this information in a book titled Psycho-Cybernetics, and almost overnight, people began assuming there was something magical about this 21-day period.

    Later, researchers from the University College London published a study in the European Journal of Social Psychology indicating that the time to form a habit varies. The study found that the average time to form a habit was closer to 66 days, but with wide variety–some forming habits in just a few weeks and others taking months to adopt a new behavior. The good news is that skipping the new behavior once in a while doesn’t destroy the habit-forming process and with perseverance, you can create habits that help you achieve the things you set your mind to.

    Whether your goals are personal or professional, here’s a great little blog by Madeline Romeo that can easily be used to form all sorts of habits.

    While some people naturally excel at consistency and discipline, most of us don’t. For my part, I like creating organizational systems and planning new routines, but I find following these routines to be far less fun. I visit sites like gettingthingsdone.com  for inspiration, but when I try to put the methods into practice, I get mixed results. I used to beat myself up about this, but now, I just keep putting one foot in front of the other and remember that today is the first day of the rest of my life. Each day is a new beginning, and I can start forming a new routine right now if I want to.

    WRITERS

    If you’re a writer struggling to support yourself or one who isn’t making as much progress as you’d like on that novel you’ve been thinking about for years, here are a few great blogs on developing habits to help you. Entrepreneur John Rampton wrote the 7 Habits of Highly Effective Writers for Forbes. And Author Seth Godin offers some great advice to writers in his guest blog for Balboa Press.  If you want to read a great book on writing, consider Stephen King’s On Writing. It is both a memoir and one of the best books on writing you’re likely to find on how to write successfully.

    NEED  A LITTLE HELP?

    If you want help with your writing, let me know.