Mendocino Coast Clinics Public Relations
Mendocino Coast Clinics (MCC) is a non-profit, community-based health center in the small coastal town of Fort Bragg, where it has been serving the local community for more than 25 years. Sometimes, when an organization has been around for decades, people think they know all they need to know about them, when in fact, they only know a fraction of the services provided. This was the challenge at MCC. As a federally qualified health center, MCC provides medical, dental, and behavioral healthcare, as well as some specialty services including an HIV clinic, a Suboxone clinic, a family wellness center, and a teen clinic where young patients can receive contraceptives.
The public relations approach involved educating existing patients about previously unused services, reestablishing and deepening relationships with community partners, and providing health education via a monthly health column that doubled as a blog. The executive director was already a well-respected spokesperson on local healthcare, and as a Latina, was able to reach out to both English-speaking and Spanish-speaking communities to provide accurate and timely information, especially when the pandemic hit.
MCC is an accredited Patient-Centered Medical Home (PCMH) with a team-based approach that puts the patient at the center of the team.
Jendi revolutionized our website and our marketing plan. She and her team assessed what was working and what was not, and implemented effective strategies to elevate our online presence and our community presence in just a couple of months. Jendi and her staff are very responsive to our requests, and deliverables are always on time or early. We appreciate her knowledge of our community, her depth of expertise and experience, and most of all, her partnership. She is as invested in our mission and success as we are.
– Lucresha Renteria, Executive Director