Mendocino County Office of Education Public Relations

The Mendocino County Office of Education provides educational leadership, resources, and services to schools to ensure an array of educational opportunities for all students through collaborative efforts with our communities and agencies. It serves 12 school districts, 13,000 students, 750 educators, and a county with a population of 88,000.


CLIENT TESTIMONIAL

I appreciate how Jendi has really taken the time to understand our agency, allowing her to provide the best possible communication services. Because of Jendi, MCOE has established relationships with various media outlets and other local organizations that enable us to share the wonderful work we do for students in Mendocino County.

– Becky Jeffries, Assistant Superintendent


 

CHALLENGE

Members of the public, and even many people in education, didn't really know what county offices of education do. Our job was to help change that. MCOE required a full-service agency with a core competency in K-12 education to help define its brand and create a communication plan tied to ongoing strategic initiatives, and then to implement the plan.

SOLUTION

We worked with MCOE to: -Identify and assess MCOE's various audiences, both internal and external -Update MCOE branding with our partner, DG Creative Branding -Create a beautiful website that is easy to navigate, easy to update, and compliant with ADA requirements -Develop clear messaging to help all audiences understand MCOE's purpose -Publish a monthly blog -Publish regular press releases -Create communication strategies to better serve local school districts -Address signage on the MCOE campus to help visitors find their way (in progress)

RESULTS

MCOE has improved relationships with the school districts it serves; and thanks to regular public ommunication, members of the public better understand MCOE's role in the community.